Platinums or 100%s?

I myself go for 100%s.

i like platinums but 100% are equally nice

Any

I go for platinums but have a decent amount of 100% too, the only problem with 100% is that it doesnt boost you level up by much due to limited trophies. So sometimes putting 20hours for a 100% doesnt seem worthwhile, as most of the games nowadays can be platinumed in the same timeframe, if not less.
But i like both anyways, its just that the 100% dont seem much rewarding except of portraying you as a completionist.
Many times people have exclaimed over the number of platinums someone has, I have never heard anyone talking in awe about someone having mnay 100%. Thus the competitive aspect that people associate trophies with, seems to get a bit lost there.

Platinums

For some reason, I never sell a retail game until I have 100% on it and fairly sure there will be no DLC. PSN games are generally much harder to 100%, taking similar time to retail for a smaller reward but I consider them quite prestigious such as being one of the few to have 100% on ZEN Pinball.

Any are good...